3&6 Insights

Cool things you need to know about today’s global hospitality industry
AI Search, Digital PR

Digital PR and AI Citation Outreach: How Hotels Get Cited in AI Search

30 Oct 2026

Some guests now start planning a trip by asking an AI tool where to stay. The answer they get is a short list of hotels…

AI Search, Digital PR

Digital PR for Hotels: Why Your Best Marketing Might Be Someone Else’s Headline

26 Oct 2026

Guests don’t only find hotels on hotel websites. They find them in a travel editor’s roundup, a local news story, a Reddit thread, and, more…

AI Search, Digital PR

AI Has Favorite Journalists, and They’re Probably Not on Your Press List

21 Oct 2026

Good news, PR people: AI still likes the press. Slightly awkward news: it doesn’t always like the same journalists we do. This week brought three…

AI Search

Links are back in AI answers. Hotels, pay attention.

19 Oct 2026

Remember when Google gave you ten blue links and a fair shot at one of them? AI answers took that away. Now Google is handing…

Website Design, Website Development

What Makes a Great Hotel Website? 10 Design & Development Essentials

25 Sep 2026

For most guests, a hotel website is their first real interaction with a property. Before they see the lobby or step into a room, they’ve…

AI Search, Digital Marketing

Google AI Mode Can Now Help Travellers Book Hotels. What Does That Mean for Hotel Marketing?

25 Sep 2026

Google’s AI Mode is moving further into the travel booking journey. Its latest travel updates allow users in the US to search for hotels conversationally,…

Website Design, Website Development

Great Hospitality Starts Before Check-In: Is Your Hotel Website Accessible to Every Guest?

25 Sep 2026

Picture a guest named Hermione. She’s blind, travels frequently for work, and uses a screen reader to book everything from flights to hotel rooms. She…

News, PPC, SEO

How an Independent Hotel Rebuilt Direct Demand After a Major Brand Transition

25 Sep 2026

For hotels operating under a major brand, visibility can feel like an asset you own. Until the flag changes. For one iconic New York City…

News

How The Penny Hotel Increased Organic Revenue by 63% With a Destination-Led SEO Strategy

25 Sep 2026

For hotels, rankings and traffic only tell part of the SEO story. The real measure of success is whether that visibility turns into bookings and…

Uncategorised

Cookie Consent Isn’t an Afterthought: Why It Should Be Built Into Your Website

02 Sep 2026

Cookie consent is often treated as something to add once a website is finished. The hotel website has been designed, developed and connected to its…

News, SEO, Social Media

Google Search Console Can Now Track Social Content: What Hotels Need to Know

02 Sep 2026

Google Search Console is no longer limited to showing how your hotel website performs in organic search. Hotels can now add Instagram, TikTok, X and…