About three&six Digital Without Dishonesty
“We’re trusted by the global hospitality industry to deliver digital marketing’s most valuable resource – innovation” 

Trust and transparency are at the very core of everything we do. We’re honest and open in our communication with clients, and always maintain the highest standards of professionalism. 

Our team has a wealth of experience in digital marketing for hotels and resorts. We know our stuff, but there’s no resting on our laurels or standing still. We continually explore new ways to help our clients grow. You won’t find us hiding behind technology, though, or spouting jargon, or keeping things from you in small print. From agreements that legally assure our clients own their digital marketing and tracking accounts to monthly calls and straightforward no-nonsense reporting, it’s something we just won’t compromise on.

Both digital marketing and hospitality are constantly evolving. Fortunately, we love being at the heart of both so you’d struggle to find a team elsewhere that innovates quite like ours. We are responsible for innovations such as Live Urgency, Pricing & Availability (LUPA) Google Ads tools, AI-driven RateMate writing software, unrivaled property roll-up dashboards, and a handy digital assistant that can respond to online reviews for you.  

Our people combine knowing what works today with curiosity about what might work tomorrow –  and there’s no better way to stay ahead of industry trends.

Our numbers
99%

Client retention

We become friends-for-life with our clients as they grow and leave fleeting ‘one-hit-wonder’ success to others.

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$2.76 million

Worth of client revenue earned during the pandemic

For us, locking down didn’t mean slowing down. We worked harder than ever to keep our clients visible and generating revenue.

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13 Months

AI Technology

Research into how large language models and AI can impact the frontline of hospitality

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Meet the team

Introducing the very best in global marketing talent

Ben Hanley
Founder (he/him)

As one half of three&six’s founding team, Ben’s focus is firmly on Innovation and continuous improvement. After spearheading award-winning software in the last few years, he has now set his sights on working with the team to develop more exciting in-house platforms and technologies.

As one half of three&six’s founding team, Ben’s focus is firmly on Innovation and continuous improvement. After spearheading award-winning software in the last few years, he has now set his sights on working with the team to develop more exciting in-house platforms and technologies.

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Tristan Heaword
Founder (he/him)

Tris brings an unparalleled understanding of the hotel digital marketing ecosphere to client projects.  Despite 15 years of direct hands-on senior management experience, he remains delighted to still be learning alongside some of the smartest and most switched-on people in the hospitality industry.  

Tris brings an unparalleled understanding of the hotel digital marketing ecosphere to client projects.  Despite 15 years of direct hands-on senior management experience, he remains delighted to still be learning alongside some of the smartest and most switched-on people in the hospitality industry.  

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Kerst Lehmann
Senior Digital Marketing Manager (he/him)

Kerst provides a first-class digital advertising service to hotels and resorts with a focus on metasearch. He is the man to ask about your revenue and retention goals and, as well as being a fountain of knowledge on integrations and bidding strategies, he is a fantastic singer.

Kerst provides a first-class digital advertising service to hotels and resorts with a focus on metasearch. He is the man to ask about your revenue and retention goals and, as well as being a fountain of knowledge on integrations and bidding strategies, he is a fantastic singer.

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Helen Parkinson
Finance (she/her)

Helen, perhaps unusually for a financial controller, prioritizes customer and client service over revenue. She knows not everyone is excited by spreadsheets but she can’t help loving numbers. Ask her to solve a puzzle and make rows and columns reconcile correctly and she is totally in her element.

Helen, perhaps unusually for a financial controller, prioritizes customer and client service over revenue. She knows not everyone is excited by spreadsheets but she can’t help loving numbers. Ask her to solve a puzzle and make rows and columns reconcile correctly and she is totally in her element.

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Ellie Care
Digital Marketing Manager (she/her)

Ellie manages paid search, creates social content and fanatically chases growth. She continually has a keen eye on hospitality trends and is always first to spot new opportunities. It is the same attitude that gets her at the front of the crowd at the music festivals she loves.

Ellie manages paid search, creates social content and fanatically chases growth. She continually has a keen eye on hospitality trends and is always first to spot new opportunities. It is the same attitude that gets her at the front of the crowd at the music festivals she loves.

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Alicia Hamilton
Senior Digital Marketing Manager (she/her)

Despite over a decade of experience, Alicia remains as committed as ever to finding value in emerging digital spaces. She loves the excitement of creating effective digital campaigns that make money in markets that are constantly evolving. You’ll never catch her standing still or resting on her laurels.  

Despite over a decade of experience, Alicia remains as committed as ever to finding value in emerging digital spaces. She loves the excitement of creating effective digital campaigns that make money in markets that are constantly evolving. You’ll never catch her standing still or resting on her laurels.  

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Kevin Wiggan
Senior Digital Marketing Manager (he/him)

Kevin is a hotel and hospitality marketing champion. A former sports coach, he uses the same skills to continually win at paid search, SEO and content marketing. Give him a great client and a team of passionate creatives, and he’ll marshal campaigns that’ll outperform his competition.

Kevin is a hotel and hospitality marketing champion. A former sports coach, he uses the same skills to continually win at paid search, SEO and content marketing. Give him a great client and a team of passionate creatives, and he’ll marshal campaigns that’ll outperform his competition.

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Natalia Lehmann
Leadership (she/her)

Travel-loving Natalia keeps us on the right track with her strategic insights into client relations, account management, organizational management and creative direction. Having proved her mettle managing multimillion-dollar ad accounts, her ability to exceed revenue and lead gen targets is as legendary as her home cooking.

Travel-loving Natalia keeps us on the right track with her strategic insights into client relations, account management, organizational management and creative direction. Having proved her mettle managing multimillion-dollar ad accounts, her ability to exceed revenue and lead gen targets is as legendary as her home cooking.

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Raisa McDonald
Senior Digital Marketing Manager (she/her )

If there is even the slightest campaign optimisation to be found, Raisa will spot it thanks to her unwavering quest to maximise client ROAS.  With over a decade of paid ad management under her belt, she’s learned the secrets of revenue success can often be uncovered in the detail.

If there is even the slightest campaign optimisation to be found, Raisa will spot it thanks to her unwavering quest to maximise client ROAS.  With over a decade of paid ad management under her belt, she’s learned the secrets of revenue success can often be uncovered in the detail.

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Griffin Sandberg
Sales (he/him)

Few people understand the big picture of the hospitality marketing business as well as Griff, who heads up agency growth as VP, Sales. This means he is ideally placed to seek out the right clients for us. If you know the excitement of new ideas and enjoy pushing boundaries, he’s probably met you already.

Few people understand the big picture of the hospitality marketing business as well as Griff, who heads up agency growth as VP, Sales. This means he is ideally placed to seek out the right clients for us. If you know the excitement of new ideas and enjoy pushing boundaries, he’s probably met you already.

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Casey Newbound
Digital Projects Manager (she/her)

Casey spins the plates required to consistently deliver content in line with client expectations. Focussing on websites, she is the mistress of the schedule and enjoys pulling our multi-disciplinary creative teams together when it matters. Perhaps because she’s a surfer, she effortlessly balances workloads and priorities. 

Casey spins the plates required to consistently deliver content in line with client expectations. Focussing on websites, she is the mistress of the schedule and enjoys pulling our multi-disciplinary creative teams together when it matters. Perhaps because she’s a surfer, she effortlessly balances workloads and priorities. 

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